Tuesday, November 17, 2009

The Hidden Cost of 'Free' Online Information

While we like to get information for free, especially when it comes to online sources, one must watch out for biases and hidden motivations of the writers.Now, I am not implying that information carried in other channels is always free of such biases but given the ease of being able to shout out loud over the internet, makes this medium particularly susceptible.

To be fair, information can be flawed for other reasons as well including lack of research or because the writer placed undue reliance on another such information source.

While we do not pay for the these 'biased statements' masquerading as 'expert knowledge', there are hidden agency costs that we can end up being saddled with, aside from the time that we 'spend' browsing.

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